“Avant-garde artists subjected the artistic tradition to reduction, simplification, and minimalization. They followed rules and a discipline that they imposed on themselves. In this sense, the art of the avant-garde was ascetic. It avoided being pleasant and seductive. It did not want to be liked—but only appreciated. In this sense the avant-garde was also anti-commercial, anti-economic.”
Metaeconomic Desire —
Boris Groys
